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Kleenex is a world-famous brand of tissue paper, which is a subsidiary of Kimberly-Clark, and has been selected by Business Week as one of the world's most valuable brands in the Top 100 for many times.In 1924, Kimberly-Clark launched the world's first Kleenex tissue paper, which has become the synonym of "tissue paper". Kleenex has now become synonymous with "tissue paper".