Shiseidō (Japanese cosmetics company)

Shiseido is the most famous Japanese cosmetic brand, whose meaning is taken from the Chinese "I Ching" - "Nurturing new life, creating new values". Ltd. originated from the first Western-style dispensing pharmacy founded in 1872 in Ginza, Tokyo, Japan; in 1897, its first skincare product - called the red honeydew (EUDERMINE) lotion was born, and since then Shiseido has been committed to the study of beautiful skin and hair. Shiseido's products cover the fields of high-end cosmetics, mass cosmetics, cosmetic specialty stores, drugstores, professional hair care, and advanced technology.