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Amazon Shopping is the most successful company in the world engaged in the online shopping business. Founded in 1995, Amazon Shopping is a global e-commerce success story. Initially, Amazon was primarily an online bookstore that utilized the Internet to provide a friendly, interactive way of buying and the widest selection of products online. Over the years, it has provided customers with forty-seven million items including books, CDs, DVDs, game software and more. In China, on August 20, 2004, Amazon announced the acquisition of Joyo.com for $75 million, becoming the seventh site in the world of Amazon (Amazon.com), which has been committed to exploring the B2C e-commerce marketing model with local Chinese characteristics as a way to promote the development of e-commerce in China.