Levi's.

Levi (Levi Strauss; abbreviation: Levi's; also known as: Levi's) is the world's top jeans brand, but also the originator of the jeans, is by the Jewish businessman Levi Strauss (Levi Strauss) in 1853, founded by the Jewish businessman Levi's initial to the production of canvas overalls. Production of canvas work pants started, after a century and a half, its wild, tough, rebellious and pioneering brand image has been standing.