Daniel Wellington

Daniel Wellington is the world's top watch brand, founded by Mr. FilipTysander and based in Uppsala, Sweden. The brand's watches have a strong Preppy popular style, i.e., they are designed for American upper-middle class, especially for teenagers who go to private high schools, and they adopt NATO bands as straps, with a strong British style. Its watches are ultra-thin, simple, elegant, sophisticated, and not overly embellished.